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The Refinery Catalogue

Make It Grow: PR 101 for Small and Creative Businesses

Make It Grow: PR 101 for Small and Creative Businesses


Many small business owners think of public relations as something only a high-priced outside firm can provide or they may think they are not in need of public relations. However, public relations, one of the most consistent ways to build your brand’s reputation and credibility, is essential to the success and growth of any business, no matter the size. While small business owners may not have the luxury of hiring a pricey PR firm, there are many ways for you to manage your own PR.

In this four-hour workshop, you will learn:

●       The difference between advertising and public relations

●       How to identify solid, newsworthy story ideas

●       The difference between paid, earned, and owned media

●       How to write and distribute a press release and a media advisory (and the difference between the two)

●       How to develop relationships with the right media contacts

●       Tips for a successful interview

●       How to navigate social media platforms for your small business

●       How to build a PR roadmap to consistently promote your business in the media

Anyone interested in promoting their business through public relations, whether they are a business owner, entrepreneur, or marketing professional, should attend this class. Now is your opportunity to learn the trade secrets from a seasoned PR professional with more than 20 years of experience of communications and public relations experience in both nonprofit and corporate environments.

Instructor: Nancy Fullbright

10 a.m.-2 p.m., Saturday, February 9, 2019

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