Your story starts here.

The Refinery Catalogue

When the $%&! Hits the Fan: Crisis Communications Workshop

When the $%&! Hits the Fan: Crisis Communications Workshop


Warren Buffett famously said, “It takes 20 years to build a reputation and five minutes to ruin it.” Think about some of the biggest scandals to rock the business world: the cyanide-laced Tylenol episode, the BP oil spill, the Volkswagen emissions fiasco. These brands were either bolstered or bungled, in large part based on the official communications response. 

While your business crisis may not make international news, there will come a time when your company faces a challenge. The best way to respond in a crisis is to be prepared with a communications plan before a crisis ever occurs. During this four-hour workshop, participants will ANTICIPATE crisis/emergency scenarios in which they may have to respond, then IDENTIFY response tactics, including notification and monitoring, preparing statements, and assessing and redirecting as the situation as it unfolds. Real-life case scenarios will be used to help guide students through the crisis communication steps.

Instructor: Nancy Fullbright

10 a.m. - 2 p.m., Saturday, March 9, 2019

Note: Lunch included.

Add To Cart